Poor Apple: How the Little Company is a Victim of the Mainstream Media


Rush Limbaugh recently declared that he's a "student of the media." And what he's learned, he told his well-informed, emotionally stable fans, is that "high-tech and gadget blogs" make it clear that "nine out of 10 bloggers writing high-tech hate Apple." Apple, you see, is "the equivalent of the Republicans on these blogs, and Google, Android, and Samsung are the equivalent of the Democrats. They're perfect, they can't do anything wrong, they're ideal, and everybody hates Apple."

Luckily, "Apple does have a small cadre of loyalists," Limbaugh said. But they're in the minority, and they're hard to find — just like Fox News, the Breitbart properties, Glenn Beck, Ann Coulter, Michelle Malkin, Michael Savage, the Daily Caller, Erick Erickson, the National Review, the Washington Times, the Washington Examiner, Limbaugh himself, and really only several dozen more.

He said of the "high-tech bloggers": "Now, all of these people — I would venture to guess all of these people, they're relatively young, and I say the vast majority of 'em vote Democrat no matter how they divvy up on Apple, Samsung, Google."

But it's a "teachable moment," Rush said. If those "high-tech bloggers" could simply be talked to — perhaps by a portly, bombastic, drug-addicted sex tourist — they would see the error of their ways.

While the power dynamics aren't anything like how Limbaugh describes them, "Apple vs. other platforms" does often play out like a religious or ideological battle. Apple, or Google, or whatever, is either Pure Good or Pure Evil. This kind of thinking is crazy enough (and harmful enough) when it's applied to politics. When applied to computing platform preference, it's lunacy.

But then, in early 21st century America, pretty much everything binary, from our diets to our television choices to the makes of our cars. As the world grows more complex, sorting everything into two distinct piles makes everything a little easier to think about. But it doesn't bode well for our future. And of course, people like Rush Limbaugh aren't helping. Dan Mitchell

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